Cannes Lions
ENERGY MARKETING COMUNICACAO, Sao Paulo / MINI / 2011
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Description
It’s time to make a U turn.
To sign out from your social network’s game.And sign in on a first person adventure.Trade #s for crossroads.@s for roundabouts.
J for road signs.
Life has plenty of explanation marks already.And, sincerely, 140 characters are never enough.Virtual will always try to be real but real will never, never be virtual.
Turn off everything that grounds you, turn on something that releases you.Leave your little virtual horses and get hold of 160hp.
The farm is out there.
Go play.
Getaway.
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