CMB had initiated the co-operation with MSN in promotion of their mini credit card, targeted on fashion followers because it’s “mini” and easy to carry!4 virtual characters were created & each character had his/her own MSN Space to share their thoughts with targeted users. An average of 200,000 users kept visiting the 4 MSN Spaces during the launch period of CMB MSN card.

A special CMB MSN theme pack was designed for users to download. Period:-2,958,314 page view-1,088,384 visitors -Average staying time is 5.6 minutes-4,536 applications of the mini card via internet.