The story opens at a large toy store with huge stacks of toys in the background. Muted, a woman comes in holding a child crying in her arms, and sprints in the opposite direction. The child struggles and wants to go back, yet the woman keeps on going, regardless of the child's crying. It is as if the child is pestering for toys and the woman is trying to carry her away. They leave.

The background becomes black and the super appears: 'Never Assume'. The same background reappears, and the same toy-store scene as before is played again, only this time with audio. The same woman comes in holding the crying child, and as the woman sprints across the child starts screaming: 'Who are you?' I want Mom! Mom!' They leave. The background becomes black and the super appears: "Always Listen." The second super appears: "That’s what we do before giving you advice.” China Merchants Bank's logo appears in the centre, with “wealth management” under it. The crying of the child is still audible until the end of the advert.