Cannes Lions
ARGONAUTEN360, Dusseldorf / AUDI / 2006
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The Audi Q7 Globe showroom provides the user with an informative experience that is comparable in its intensity to viewing a real Audi Q7 in a dealer’s showroom.In the Showroom, the user can experience both the inside and outside of the Audi Q7 via comprehensive 360° views. The renderings deployed in these are of such a high photorealistic quality that you could almost think you can smell the materials on display: the leather and wood of the interior.
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