Cannes Lions

MINI SERVICE

PUBLICIS MEXICO, Mexico City / MINI / 2011

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We must give an explanation about a play on words on the following fragment of the script:Doctor: Mmhh, It looks like a typical manifestation of acute vesiclesymptoms.Patient: Ahh, Is it serious doctor? (Doctor: No, no, I’m telling you it’s acute, ok?

In spanish the word "agudo" (acute) is both used to express the sudden appearance of an illness, and also a high pitched sound. And the word "grave" is used both for a low pitched sound, and to express "serious".

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