Cannes Lions

MINI - "Stay Open"

SOUP FILMPRODUKTION, Berlin / BMW / 2016

Film

Overview

Entries

Credits

Overview

Description

This will be a short film about a guy who's at a crossroads in his life. He could either sell out, or "stay open". Today's the day. Jake, the protagonist, is to sell his small, independent record label to one of the majors. In exchange for a bumper pay day and a secure future on the company payroll, he's handing over the reins of his fulfilling but financially precarious existence as a free spirit. Or he could choose to stay open... As we follow him throughout the day, Jake takes any and every opportunity to delay the decision. And in doing so, we get to see the cool and interesting places where Staying Open takes him.

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