A concept called Global Cycles which illustrates an agile and innovative actor that operates in a stable manner and exerts influence in a tumultuous world. The undulations of the globe-shaped basic blue logo denote things that affect Finland and that Finland can influence through the Foreign Service. The identity is designed to be flexible for different uses and adapts to both dignified representation and marketing-oriented needs.

The identity tool runs a real-time rendered 3d model of the globe based on WebGL. The user can add signals and adjust its color, size, frequency, speed and location. This creates a base for the dynamic identity. The signals and functions assigned to them are attached to data sources such as Excel, sound or touch data. This creates a truly dynamic identity that is able to react immediatly to events occuring in the world.

This creates an identity which is truly dynamic: always different and linked to the world locally – through voice, sound and touch – and globally through what ever data it is linked to. Limited only by one’s creativity.

The work was acknowledged in media country-wide and globally in design blogs.