MiniTix is a new payment method for small purchases on the Internet. There are already other alternatives, so the target group needs to be pushed quite a bit.

We developed a simple, but at the same time, educational and entertaining game with a fantastic prize – one hour of free online shopping. The game incorporated several 'educational moments', so that we can build brand awareness.

We closed a deal with famous radio DJ Ruud de Wild, who invited winners to do the online shopping live on his show.

Results: within only 9 days 1,574,924 people were reached.