Minute Maid introduces juice with pulp. How to communicate “Bigger the pulp, Bigger the fun” in digital?There’s a group of “iPhone addicts” who are constantly immersed in their “little worlds;” even at gatherings, iPhone addicts enjoy being lost in their “little screens.” “Big Pulp Theme Park” invites friends to put iPhones together to create a big screen playground. Through connecting, Big Pulp and Fake Pulp run free on different iPhone screens, creating high intensity competition and fun. Scanning QR codes on Minute Maid bottle also award users invisible characters, making the game even more enjoyable!

We created more bonding moments for these iPhone addicts, and allows young users to experience the fun of popping the pulp!