Minute Maid Zero Sugar couldn’t keep their drink on the shelves following the launch of the product. It kept selling out, but they were prepared to finally launch their first global campaign.

With Great Taste and Zero Sugar, Minute Maid Zero Sugar didn’t need an ad riddled with statistics, facts or overpromises. They needed people to hear “Great Taste” and “Zero Sugar” and see the bottle–because the drink sold itself.

Their key objective: Make sure people know Minute Maid Zero Sugar Tastes Great. (So, they buy it.)

A bottle of Minute Maid Zero Sugar sits motionless on an office desk as a massive wall of type scrolls through the frame and is read by an announcer. In the background, a woman spins apathetically in her office chair as effortlessly as the campaign itself.

Our spot achieved nearly 3.5MM impressions across BET.com, Canela, Fuse.TV, Hulu, Interactiveone.com, Roku, Visio, and Youtube. Youtube ran on a skippable inventory where drop off tends to be high; and with a benchmark of 30%, achieving 38% on that partner is of note - on top of the spot being :30 which typically doesn’t achieve the same level of VCR.