Mirinda is an exuberant orange flavoured carbonated soft drink. It sees the brighter side of life. Bubbly and bright, it encourages teenagers to seek a new perspective on the all too often rigid real world around them and to act on opportunities to inject a dose of hilarity into day-to-day life.

We launched three TV advertisements that see two young guys getting on with their everyday jobs... but it is soon clear that it only takes a sip of Mirinda to Free Your Fun Side.

Our bold idea: Reviving the cola war. We developed an outstanding vending machine with an innovative mechanism. To receive a Pepsi Next you don’t need money but an empty can of Coke. It is the ideal way to only target Coke drinkers, as they are the ones with Cokes.

The look of the machine is inspired by the product to anchor Pepsi Next in consumers’ minds. We gave it a modern and appealing look by using a combination of material such as chrome and fiberglass. The shape follows the Pepsi Next logo and is partly backlit to add volume.

In a country dominated by Coke, Pepsi Next has made its place on supermarket shelves, in bars and restaurant. But most importantly, it has made its place in consumers minds.

Soon, other European countries are going to launch Pepsi Next with the Next Machine.