Women are obsessed with their hair, they look at themselves not only in mirrors but also on any surface that can reflect them. They change anything into a mirror: mobile phone screens, shop windows, sunglasses.

We create the concept:“Obsessed with their hair” and we want to show the insight in the streets. We make any reflective surface to turn it into a mirror.

We implemented this in the city of Buenos Aires and Mar del Plata, two of the more important cities .We placed frames made by stickers in reflective surfaces of the cities, shop Windows, buildings, small kiosks and when they look at themselves they found Elvive message that gave them the solution for their hair obsession. The message sent to to all the women the website where they could have a hair test and found the Elvive product that they needed according to their hair type. The results were shared in the social networks.

- 60.320.800 impressions, 200.674 views, 17.693 women had the hair test, 21.476.951 unique users.