Cannes Lions
MIRRORS
McCANN ERICKSON MADRID, Madrid / L'OREAL / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
The strength of this campaign relies on its truth. The honesty with which it is transmitted gets to the consumers and gives the communication its authentic emotion.
L’Oreal values are enhanced by honoring all the real women out in the world, and the connection between the brand and its consumers strengthens
Outcome
Results:
In 2 weeks more than 1.5m viewings on YouTube.
Trending Topic on Twitter.
The worthiest positive action in the consumer qualitative panel.
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