Cannes Lions
OGILVY & MATHER AMSTERDAM, Amsterdam / ING BANK / 2014
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This film isn’t just a story about a bank, it’s about a spirit. The orange spirit. Like the sun; the most powerful energy source of the world. It gives energy, brings new life and stimulates growth.
The Dutch bank ING believes that a bank should do the same. Giving its customers the energy to always be a step ahead. To make the difference between night and day. Help them move and grow. That’s the orange spirit. That’s ING.
This film aired internally on the ING Worldwide intranet.
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