To give back the lost time of connection between babies and their moms.

For each missing month of gestation, the brand created new ways to keep them connected and strengthen the bond between them.

We developed an XXS diaper that really fits these babies, but we didn't sell it. We gave it for free in 90% of neonatal units of the country.

In the most critical moment for the survival of these babies, we sent an encouraging message from a survivor,

We developed a digital platform where people could help in terms of the babies´ growth, designing special baby carriers for preemies.

Then we created digital content that showed why a mom is the best incubator.

·Video Content, Tv Spots, Activations, Digital content, Digital Promo.

since May to November 2016

·All Neonatal rooms in Colombia, Landing page, Local TV Channels

·Local Campaign

41.8 million impressions in networks.

195% of the expected impact.

The message reached 94% of the target.

We took 90% of neonatal units across the country.

2.3 million diapers delivered.

40877 baby carriers were created.

973% more of what was expected.

And we prove to millions of Colombians that it´s love what makes a baby grow.