We camouflaged bone densitometers in nail dryers and then placed them in beauty shops. While women were having a manicure, and unbeknownst to them, we ran an exam to determine their BMD (Bone Mineral Density) and know if they were at risk of suffering osteoporosis.

When they were done and ready to pay for their beauty treatment, a doctor approached women to show them the results and let them know that prevention for osteoporosis can be as easy as taking a 30 second-exam and have an optimal calcium intake with BioCalcium MK.

The client supplied bone densitometers that were taken to the shop where we camouflaged them as nail dryers. We then placed them in 8 recognized beauty shops

where we had access to many different women from all group ages.

8 recognized beauty shops

7 days

An average of 180 ManiCures per day

1260 exams and results

A large group of women talking to heir peers about osteoporosis, the exam and Biocalcium MK