- Transmilenio is a massive transportation system, where more than 1,100 articulated buses carry around 2 million citizens every day an average of 2.4 times a day. We searched for a moment and space in 160 buses, where we could reach mothers in a close and special way, giving them the importance they deserve, and we found that precise spot where we could sit beside them in the blue seats, reserved exclusively for them.- We were present in one specific channel, whose massiveness was sufficient for our strategy.

- We found the perfect spot where we sat beside more than 5,000 mothers every day, sending them our message, resulting in high impact levels above 80% on poll tests conducted by our provider.- We reached around 94% of our targeted public, therefore fulfilling our goal to become closer to our target.- Some brands seek objectives beyond sales growth and recognition, like in this case, where we wanted to create a close bond with our target, and we made it happen!