Cannes Lions
REMO ASATSU, Madrid / MITSUBISHI / 2001
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The words "Mitsubishi Montero" are entered into an Internet search engine. After a few intense seconds searching throughout the web, the search engine shows the results: 0 items found. The flash explains that no-one goes where a Montero goes. Not even the Internet.This spot is only shown on the Internet. When the user accesses the Coca Cola website, they have the option of playing some of the online games on offer. While the game is downloading, the spot is shown: a demonstration to the surfer that, in spite of what they may think, not everything can be found on the Internet.Target: Men 35-55 years.
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