Cannes Lions
180LA, Santa Monica / MITSUBISHI / 2012
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Any car can drive curvy roads, climb hills and avoid hazards but our CUVs handled the world’s most dangerous road, “Death Road” in Bolivia. This narrow, 40-mile road, unpaved with sheer drop offs, taking about 300 lives annually, would prove to be the ultimate backdrop to test Mitsubishi’s AWC.We put our audience in the passenger seat by way of a 360 degree camera mounted in the vehicles. Viewers got to “feel” the jarring road and experience all the dangers and majesty as they watched the videos on the online map.
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