Cannes Lions

MITSUBISHI SUVS

BBDO CANADA, Toronto / MITSUBISHI / 2008

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Description

We wanted to use the world of sport as metaphorical language for the campaign. It presents a theme that can embrace the functional attributes of our vehicles and the emotional attributes that are embodied in athleticism. Communicate that every Mitsubishi has "the heart and soul of an athlete" by literally kidnapping sports figures and stealing their athleticism.

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