We set out to produce a fun and engaging piece that would raise awareness of the Wild Bean Café (franchised cafés attached to BP petrol Stations) brand and presence. Tonally the piece needed to be friendly, accessible and intelligent. Every so often a story appears that involves the discovery of the face of Mary in a cheese toasty or Jesus in water damage. We turned these phenomena into a fun viral tool. Users can upload their face into a cup of WBC coffee, manipulate it and send it to their friends in the form of a customisable spoof newsletter.