We created an experiment for audience of a series of TV ads. The goal was to bring Christmas gifts to the ad audience in real time.Christmas gifts will be brought to 2,500,000 people who have put up their Christmas stockings on their mixi Xmas pages.How many people could we bring gifts to during the 30-second TV ad?It was a challenge to a futuristic TV ad experience.Targeting 2,500,000 users of mixi Xmas who had put up their Christmas stockings on their mixi pages, we developed a system that enabled the users to join a TV ad in real time via their mobiles, and aired a special TV ad at midnight on December 16th, and repeated the following 17th and 18th. The audience could not know the results until the very end of each ad. Thanks to this special system, the campaign had gone viral.As a result of the 3 live appearances, a total of 550,000 people received Christmas gifts.It was also a big challenge in terms of the system, but our system performed well despite heavy loads, and enabled us to bring gifts to multiple users in real time.Those who could not watch the ads on TV were also able to watch the same ads on the campaign site and participate in the special event.