Large scale deforestation is endangering wildlife habitats. We needed to raise awareness and get more people involved in conservation efforts with the Malaysian Nature Society (MNS).

We created a direct mail insert within the MNS newsletter that literally highlights the issue with a simple message “The more we take, the less they have.”

The simple and stark message hit a nerve. MNS saw a marked increase in calls, donations and volunteers from the moment the ongoing campaign began.