An invitation to an Olympic time journey: 14 mailings take you from antiquity (the cradle of modern medicine) up to the Olympic games of 2004 in Athens (the symbol of mobility for rheumatism patients thanks to MOBEC). Every mailing has a rational part (MOBEC product advantages), an emotional part (entertainment from Olympia), an incentive prompted response mechanism for a lasting dialogue with the doctor.

On average, the first seven mailings received a response of 21 %. So far the campaign was rewarded with a Bronze Caples Award, and both Gold and Bronze German Dialogue Marketing Awards.