The app "Heat MWC” helped you to search and connect, exactly what GOOGLE's DNA is all about.The app was a real time heat map showing you where others were during the congress: at which keynotes, halls and bars. The most interesting places were shown in red. You could zoom and even filter on for example nationality. When you found a new business contact you just bumped your phones to exchange contact info - and paved the way for future business.To make people download the app we used PR for seeding. We also had a campaign site and a simple promo film on YouTube explained everything.For more info and case film go to:http://www.ourentries.se/heatmwc/

10 638 app downloads (60 300 delegates at MWC).

Average time using app: 30 hours, 5 minutes per person – in just four days.