MSN wanted an online experience that would not only create awareness and buzz around the new Windows Live PC to Mobile Messaging, but also demonstrate the service. The solution was to develop an entertaining, immersive experience that would put the service/product right in the hand of the user. The experience is modeled after a “choose your own adventure” style storyline, where you the user dictate the story outcome through the PC to Mobile Messaging service. The user interacts with entertaining video content, acting as the ‘mobile wingman’ of person in the video.