Cannes Lions
PROXIMITY AMSTERDAM, Amstelveen / KPN / 2006
Overview
Entries
Credits
Execution
We approached our competitors customers at locations where they had no coverage. In total we used 1,000 low coverage spots in our campaign. We attached an 'emergency phone' on those locations with good coverage, which people could use and keep.
Outcome
The phones were hot! Within 1 week 94% of the phone emergency kits were gone. Eventually 825 numbers were activated.
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