www.eplus.deMain objective of the distinctive and innovative E-Plus website is primarily to put into focus the needs of the different target groups. The well structured navigation warrants a high usability. Because of a clear-cut target group classification the user easily finds a fast and simple access to any required information.The central starting page, the gateway, acts as a direction sign leading the visitor to one of the homepages, which are customised for private and business clients, existing and prospective clients as well as for journalists and persons interested in the company E-Plus. Each homepage is characterised not only by target group specific contents and tonality but also by its unique colouring and its particular image world - this simplifies the user's orientation. Nevertheless, the design pattern is consequently kept on all sites.Concise information areas referring to mobile tariffs, mobile phones, services and support enable the private and business clients to find the desired information in a very targeted way. In addition, functional elements such as interactive demos and comparisons make the products eminently transparent and create confidence. The continuous navigation scheme contributes to an intuitional use of the website due to its uniformity on all levels.The editorial category 'News, Trends & Business' offers an added value especially for business clients. With its magazine style it provides the user with current topics and significant information in an appealing way.The online shop, which pops up in an extra window, simplifies the purchase decision most effectively: The title 'Specials of the Month' calls the user's attention to the latest product innovations and special offers. Furthermore, he can detect his personal tariff type and find the products that suit his needs perfectly, e.g. with the help of a rate calculator and a mobile comparison. The ordering process works easily, only a few steps are needed.Important information about E-Plus as a cellular phone network provider can be found within the category 'Das Unternehmen' ('The Company'). Here the user finds details on technology, distribution partners, mobile phones and health, jobs and more. The press area invites journalists to access materials and information making possible a well-founded research.