Our client MTN, a telecommunications company, challenged us to come up with a positive and uplifting brand message for the festive summer season, especially in light of the looming economic crisis and how it would effect the season of giving. Our solution was to create a story of a girl in a park who sings about the picturesque day to describe it to an old, blind man she's seen in the park on a number of occasions. This is her gift to him and it doesn't cost anything. We told this story through the mind/imagination of this blind man.