Colonel Tutchenko was created as the antidote for the same old advertising of Telecom/ Broadband/Cable TV campaigns. A Russian colonel, tough, merciless guy, but with a Brazilian twist. Tutchenko loves women and parties. He pushes his team really hard, but compensates with music and dance from his country.

Tutchenko`s debut was on TV followed by some print ads. We then started to write his subtext, his life, his family, and that was useful to develop phases II and III, with over 20 TV spots,radio spots, music and jingles, internet, viral MKTG, performances, toy art, etc.