Cannes Lions
NET#WORK BBDO, Johannesburg / CELL C (MOBILE NETWORK) / 2006
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Description
A comical twist of extended logic and a quirky animation style help to turn a retail message into a way for consumers to save the world (and panda bears). The New Friends and Family product on offer from Cell C gives great discounted call rates on the 7 numbers that they choose – which will obviously encourage subscribers to ensure that they have at least seven friends – which will mean everyone will be trying to make friends with everyone… you get where it’s going.
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