Vivo has been the Official Brazilian Soccer Team Sponsor since 2005. But during the 2010 World Cup - a crucial moment to activate this investment - the mobile carrier faced a great problem: one of its biggest competitors bought the biggest TV media package in the country while Vivo didn't. To Vivo, sponsoring the Brazilian Team means assuming a commitment with the Brazilians' greatest passion and pride. But how to stand out in the clutter and generate involvement with this passion being away from the medium and the most important network in this period?Daring to create a new chapter in Brazilian soccer history: along with its clients, help Pelé realize the dream of scoring his last goal for the Brazilian team.By exalting our greatest idol and the love for the Brazilian Team, Vivo reached its exposure and public-involvement goals working with broader and larger values than those directly related to the performance of our team in the World Cup. The short film "1284" thrilled millions of Brazilians, became a view hit on YouTube and was one of the favorite "TV spots" (the only in the mobile carrier category), even not having been shown on TV.

To change the course of history, we produced and disclosed on the Internet, an interview with Pelé confessing that his great dream was scoring his last goal for the Brazilian Team.Then, we produced another film, aired in independent media on TV and the Internet, saying that Vivo and millions of Brazilians would help Pelé to realize that dream.Through the website euvivoaselecao.com.br, we summoned the Brazilians to vote on how they would like Pelé's last goal to be. More than a film, we would create a fact that meddled with a national asset: Pelé's goals and the Brazilian Team.Based on that, we produced a short film called "1284", produced by the nominee Oscar Fernando Meirelles and starred by soccer personalities and Vivo clients, where Pelé, at 70, scored his last goal, goal number 1284.

In the week of the launch, the short film "1284" was the most watched sports video on Youtube in Brazil, reaching almost 1 million views.In 15 days, it reached 2 million views, ending the month as the 2nd preferred and the 4th most watched video in the Youtube sports category.

The short film was a theme of articles and shown on over 10 TV shows in Brazil and abroad, in 100 publications (newspapers, magazines and sites).Over 4,000 people voted on how they would like Pelé's last goal to be.The film was also mentioned among the 10 preferred TV ads by the public (the most preferred in its category) in the traditional Datafolha/Meio&Mensagem survey, even not having gone to TV.No one stayed untouched by this new chapter in history. Not even Pelé."I had to control myself when I saw it, I almost cried" -Pelé