We had to carry out a general mailshot adapted to different sectors of the public and for different offers highlighting the main characteristics of the different mobile phones. In the case of MMS we created 'a picture paints a thousand words'. The same thing happened with 'Spyhole', where the mobile phone can assign images to each number. Attacking customers’ old mobiles, 'The stand of honour' was born, for those mobiles that deserved a dignified retirement; and also 'Stickers'. The idea for this was presented as two offers, and some stickers were circulated to modernise the old mobile phone.

The average redemption was 0.9%, which is a success when compared with other similar campaigns.