The unique chance to "Push the Button" and sink the battleship was only available to Telecom Mobile customers. Through our SMS version of the Battleship game, we engaged participants with the Telecom brand through an average of 60 text messages per person.

They could have fun, win cool prizes and get the chance to make history by 'Pushing the Button" to sink the ship.Importantly, Vodafone customers also felt excluded from the fun.

The game became New Zealand's biggest SMS promotion with 90,400 players and 5.4 millions texts.The sinking and our game recieved extensive national and international media coverage.

2203 lesson plans were downloaded from New Zealand’s 2500 schools. 285 classrooms entered the competition to create the Time Capsule.