Nokia 6101: Perfectly SimpleThis really simple phone posed a double challenge: a) to drive Club Nokia membership, b) to launch the new Nokia 6101.

The solution had to be simple: Easy navigation. Clean design. Short copy. Simple, fun game. The results were a clear success: 15,938 new Club Nokia members were recruited in one month - well above the monthly average of 2,000. 1,000 people played the game within an hour of its launch. In total 15,097 unique users took part in the Nokia 6101 branded game.