The objective of this film was to create a conversation about Nokia in the run up to the world cup finals in South Africa. Nokia wanted this to be a viral-only communication. The target, based on previous viral campaigns, was to achieve 600,000 youtube hits within 2 months of the release of the film.Table football or Foosball was chosen as a subject because of its popularity with the target audience. Our intention was to make the film look real and also to release a “behind-the-scenes” film to perpetuate the myth of the main film. We also released a slow-motion version of each of the shots to generate further intrigue.