BackgroundThe Nokia 8210 is a small, stylish and brightly coloured mobile phone that launched throughout Asia-Pacific with the tagline, "Live With Passion". It is aimed squarely at affluent, urban hipsters in the 18-35 age bracket. Instead of the usual online demo geared around features and benefits, we proposed a mini-site, which expanded month by month to give this audience a bunch of fun and wacky ideas demonstrating the art of "Living With Passion". Nokia 8210 Mini-Site. The design brief was "anything goes". We wanted freshness and vitality, so every page was designed to a different theme. The navigation changed with every theme and category as did the background sound, visual style and layout. Each month carries a theme with at least five different categories. Also within each category are five fresh ideas. In other words, at least 25 new ideas or activities every month. One month, for instance, was declared Party Month. Party categories included drinks, food, games, dress-up themes and locations. Other themes in subsequent months included Shopping, Romance, Travel, Activities and Eating.