Cannes Lions
EL CIELO, Buenos Aires / CLARO / 2009
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Description
Claro, leading mobile communications company in Argentina, is launching a tweens brand. My First Claro aims to reach tweens (and their fathers) in order for them to choose Claro as their first cell phone company. The spot points a sign of our times: as a kid, what would you rather have? A pet, or a cell phone with mp3? A Claro, My First Claro.