OTELO’s comeback onto the mobile scene in Germany is still relatively new. So it’s crucial that they set themselves apart from the mainstream big players.

Being the cheeky little brother of Vodafone, they decided to create a catchy radio campaign to help gain awareness and further communicate their key message: “premium network at the best price”.

A side-by-side mechanic, carried out on mobile phones and dramatized to portray the disastrous consequences poor network coverage can have in a humorous way.

The campaign humorously portrays how broken mobile connections or “dead spots” can turn even the most harmless of sentences into catastrophic bombs. And that thankfully, with their premium network coverage, this is something otelo customers never have to worry about.

Taking this into account, we decided to leave out the many additional product features and focus solely on the product usage – in this case, unlimited calling.

A simple yet intriguing graphic idea that communicates the core benefit of the OTELO Allnet Flat XL – unlimited calls – without the use of any words at all.