At the football match FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a child mascot holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of the missing girl Debbie and a reference to the website www.deutschland-findet-euch.de.

Broadcasted live in over 40 countries, the kick-off put the fate of missing children at the forefront of public attention nationwide for the very first time. The game was watched by 15 million TV viewers, followed by more than 40,000 new Facebook fans recruited. There were uncountable reports in numerous print and online media, including all main TV channels.

Today, over 100,000 Facebook fans are currently participating via “Deutschland findet Euch”.

• 15,000,000 Euro Media coverage.• 40,000 new Facebook fans in one week.• A total global exposure of 55,000,000.• 69,000 viewers in the stadium.• 15,000,000 TV viewers worldwide.