In modern society, where digital technology has infiltrated more and more areas of our lives, an increasing number of tasks have been taken over by machines. In the society of the future, things that can only be performed by humans, which means cooperative creativity, will be most important for all of us.

Today’s children will be living 30 years from now in a future that we today cannot even imagine. In order to create a brighter future for us all, we consider it important to continue nurturing children’s creativity on a continual basis.

It was when Toyota’s vision harmonized with each other that the Mobilmo project had its start, with the idea of providing more opportunities for creativity and co-creation for children.

In 2004, Toyota launched the Toyota Dream Car Art Contest with the goal of enabling children to experience the joy of expressing themselves by drawing their dream cars. Since the debut of the contest, Toyota has received more than 4.6 million submissions from children from over 100 countries and regions.

In addition, Toyota would like to reach out to children (or digital natives"

) who have been exposed to the internet and digital environment from a young age and provide them with an opportunity to exercise creativity. This has led to the development of a revolutionary app that will put children on the path of discovery and opportunity to navigate in a digital world and enjoy a completely new way of communicating.

Earned 400K downloads on April 2018. Recorded approx. 500K views of Youtuber videos introducing Mobilmo. (https://www.youtube.com/watch?v=OgSHfmU0eyo&t=84s) Nominated for the top ten finalists for COOL TOOL FINALIST in 2018 for ED TECH DIGEST (https://edtechdigest.com/2018-finalists-winners).