Cannes Lions

MODEL MAKING KITS

LEO BURNETT FRANKFURT, Frankfurt / REVELL / 2006

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Synopsis:A beautiful Corvette Stingray that is parked in a basement garage reveals itself to be a pretty authentic model kit as soon as another car enters the scene.Target audience:Teenagers and grown-ups (predominantly male) who are looking for a fascinating hobby or who are already interested in model making.

Communications objective:To set the name REVELL in stone as the benchmark for model kits true to the detail.

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