Cannes Lions
JWT BRAZIL, Sao Paulo / SANTA CASA DA MISERICORDIA / 2015
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We open in a poorly illuminated office. We see Verissimo typing in an old typewriter. We hear an emotional, deep VO of someone reading what would be the author’s will. The image is in B&W and the soundtrack also helps to build up the emotion. To help the storytelling, the Verissimo’s scenes are interwoven with images of his works. At the end, we tell his talent was already going to remain on the book pages. But he wanted it to be immortalized in an even more special place: the chest of those who need. Then, we reveal Verissimo is an organ donor and invite people to do the same.
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