Cannes Lions

MOMENTS

RING THE ALARM, Los Angeles / NIKON / 2015

Film
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Overview

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Credits

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Description

This spot captures life's significant moments through snapshots from a Nikon camera backed by an emotionally moving and reflective soundtrack about living in the present.

We created a snapshot of short stories using cameras and lenses made only by NIKON. Even when slow motion cameras like the Phantom flex was used, Nikon lenses were adjusted to the camera system. This story is about the connection between the photographer and his/her visionary way of looking at life’s most incredible moments. No mystery, no fakery, just pure photography.

Execution

Original score

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