In Brazil it is only permitted to communicate health products to the general public if they do not require a medical prescription. Besides this, any allegations of the product’s benefits or superiority can only be divulged if this can be proved through testing. .

The spots show in a dramatic way, stories of how people lost their loved ones. The narrators relate the moments of suffering, from the moment when they received the news until the arrival at the hospital and comfort to the family. After these difficult moments are through, the family can finally think about donating the organs of their loved one who has passed away. This is presented as a light at the end of the tunnel, the hope of getting something good out of such a crushing situation . However, in the midst of expecting a less dramatic ending, the listener is surprised to know that