Eurobest

Momondo - The DNA Journey

BACON, Copenhagen / MOMONDO / 2016

Awards:

1 Shortlisted Eurobest
Film

Overview

Entries

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Overview

Description

In The DNA Journey we invite people from all around the world to a personal talk about nationality – on how they see themselves and how they see others. Each talk has its own share of pride, problems and prejudice.

We also ask them to spit in a tube. This small sample of saliva is enough to make a DNA test that maps out a person’s genetic ancestry over the last 500-2000 years. That is, the test can tell us which geographic areas their ancestors came from.

We then ask each person to reflect on the – often surprising – results. It forces a lot of people to rethink who they really are and realize that they have more in common with the world than they thought.

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