Cannes Lions
AOI PRO., Tokyo / UNICHARM / 2017
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”moms don’t cry” is a film targeting mothers who may find themselves at times feeling completely overwhelmed when it comes to raising their child. They struggle to live up to what they perceive as being a strong and perfect mother, one who doesn’t cry.
We wanted to offer words of encouragement. It is OK to not be able to do everything so perfectly. It’s OK to cry. Just take it slowly one day at a time with your baby.
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