Cannes Lions

THE GHOST

JWT SHANGHAI, Shanghai / UNICHARM / 2014

Case Film

Overview

Entries

Credits

Overview

Description

In this film for Sofy Shorts, ghost-like girls walk the halls in order to clean their underwear in the middle of the night due to period leakages. But if they choose to use Sofy shorts, they can say goodbye to the washing work, and sleep through the night easily!

Similar Campaigns

12 items

moms don't cry

AOI PRO., Tokyo

moms don't cry

2017, UNICHARM

(opens in a new tab)