Cannes Lions
MOTHER, London / MONEYSUPERMARKET / 2018
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This film stars iconic Masters of the Universe characters and sworn enemies, He-Man and Skeletor. In the film, the mortal enemies both save on their bills at MoneySuperMarket and feel so epic that they put their differences aside and come together (in a western saloon, no less) to perform a shot-by-shot recreation of the final dance scene from the 1980s classic film, Dirty Dancing. Just like the original, the scene is choreographed to Bill Medley and Jennifer Warner’s soaring duet Time of My Life. Naturally, the film culminates in He-Man tenderly lifting Skeletor above his head in stunningly romantic feat - henceforth known as the #EpicLift.
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