Cannes Lions
ELEPHANT SEVEN, Hamburg / MONTBLANC / 2001
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The Montblanc name has always stood for excellent writing instruments. It stands for the golden nib that is calmly dipped into an ink-well before leaving its mark in beautiful handwriting on high-class writing-paper.And now the Montblanc name also stands for an impressive presentation in the World Wide Web: www.montblanc.com. Here the user can find out everything he or she wants to know about all the different collections, including exclusive leatherware, watches and jewellery. The animated flash films address a wide range of emotions, while the presentation of the Montblanc Limited Editions appeals not just to collectors. It is particularly satisfying to engrave your own name virtually on a genuine Meisterstuck. The engaging Internet presentation demonstrates that state-of-the-art technology is capable of representing a company appropriately in the Internet even when it - like Montblanc - sets great store by tradition.
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